“As a proudly Botswana based and inspired creative brand, Something Sincere has a strong desire to become a facilitator of improved earth-friendly design, something we have dedicated ourselves towards. This can be seen in our 100% cotton fabrics and organic products. Also key to the brand’s core is our strategic partnerships with local artisans and organisations to drive socio-economic impact and further support and empower creative excellence and heritage.” The Founder, Gofaone Mlauzi.
Something Sincere’s approach to earth friendly design is premised on its passion for Botswana’s pristine wildlife habitats and the Nation’s beautiful people, in partnership with organisations such as The Pelotshweu Trust, local communities and other stakeholders. The earth friendly brand not only adopts an ecologically-sensitive approach to its operations, but does so without compromising on the high standards of luxury design fit for an international clientele.
Fill your living space with beautifully crafted products and do a world of good and sincerity.
ABOUT US
Something Sincere is a Botswana based, earth-friendly interior design brand that uses pure cotton and organic products to create vibrant, contemporary designs for sustainable home décor. As a proudly Pan African, authentic and sustainable brand, it is our vision to promote, conserve and restore Africa’s beautiful heritage through inspired design.
We have a strong desire to become a facilitator of improved earth-friendly design, something we have dedicated ourselves towards. This can be seen in our 100% cotton fabrics and organic products. Also key to our brand’s core is our strategic partnerships with local artisans and organisations to drive socio-economic impact and further support and empower creative excellence and heritage.
OUR VISION & MISSION
Inspired Design is at the heart of all we do, we weave this philosophy into all our bespoke designs and overall experience. We believe that ethical and sustainable conduct should be prioritised—not sacrificed—in an effort to achieve our goals. We are always concerned with the who, what, where and how surrounding our designs. Each sincere piece created exemplifies social impact, cultural inspiration, quality workmanship, and one-of-a-kind style.
PARTNERSHIPS
Something Sincere has set out to collaborate with skilled urban migrant artisans and craftsmen who deftly craft beautiful cushions, interior upholstery, and décor from upcycled textiles. At the core of our brand is our strategic partnerships with both artists and organisations to drive socio-economic impact and further support and empower creative excellence and heritage.
As a business proudly born in Botswana, Something Sincere is passionate about supporting local crafts and promoting our rich heritage to ensure that our world-class sustainable designs encompass an authentic African flair. This forms part of our commitment to driving sustainable earth-friendly design in Botswana, empowering communities and giving back to the local economy at the same time. Our inspire designs and national pride is ingrained in our purpose, and is something that we strive to bring alive in all of our collections.